Amplifyd Concepts

Overview

Amplifyd Concepts is a music/fashion inspired brand which customises classic Casio and G-Shock watches with precious stones and crystals.

Requirements

We were briefed to design an identity and E-Commerce site for selling their products online which had to appeal to the target audience.

Solution

We designed an identity in lime green which was edgy, sharp and highly tuned to the urban youth culture. While we worked on the E-Commerce website, we developed a "teaser" site to help generate interest and gather users details ready for the launch. The E-Commerce site was customised with the brand's new identity and created an easy-to-use interface and navigation, to view and add products to the shopping cart. Overall the site had a clean, minimal and urban feel.